Arabic SEO–Yes, you need it!
There’s good Arabic SEO and there’s–well the other camp! At Mideast SEO we’re proud of using only the most effective, ethical long-term SEO strategies. This practice is commonly known as organic SEO. What’s great about it is that it gets results and the results go on working, all by themselves, long after the coders, the keyword researchers and the writers have gone on to something else.
First, you might be asking yourself if you really need Arabic SEO. After all, most people in the Arab world speak English right? We’ve done a little market research on the subject and we’ve found that the vast majority of Arabic speakers not only prefer to read in their native language, but that they respond better to a marketing message that is in Arabic. No surprises there really. It’s widely acknowledged that the number-one rule of marketing is that it should be in language that’s readily understood. So, let’s proceed.
Arabic SEO is pretty much the same as regular global SEO, but you need to bear in mind a few things that distinguish SEO for the Arabic world from all other forms.
The most obvious distinguishing factor is that Arabic reads from right-to-left so the optimization rules are going to be slightly different. Another problem is that written Arabic differs considerably from the Arabic dialects from area to area. So if you hire Arabic copywriters they have to have in-depth knowledge of the dialect of the people they’re writing for.
Let’s Work Together to Create Great Arabic Content
Digital marketing in the Arab world, and particularly Arabic SEO, is way behind the rest of the world. Arabic content constitutes only around 3% of what’s available online, and much of that is low quality. This subject has been under hot debate for a while now. We need to do something about it, and it was the subject of the MENAIct Forum back in March. I regard this as an important opportunity for us to create an environment that’s actually better than the English-speaking Web was 15 years ago. We should be able to benefit from the SEO knowledge that has grown up over time for the US and Europe.
At the moment this is not happening and the small amount of Arabic content that is up is for the most part in bad shape. If you are just breaking into Arabic online, please enlist the help of an expert so that you can create content that speaks to your visitor, enlightens, and generally reflects your business well.
At the end of the day though, Arabic SEO follows the same rules as the SEO we all recognize.
Unlike Pay Per Click (PPC), organic SEO methods don’t stop when you do. Once the content and the optimization is in place on your site you will always have the basics. Naturally, you can and should add to your content over time, and the natural condition in business is that things progress and change, but the initial work will act as a foundation for everything else. Good SEO will continue bringing you the traffic you must have, and every additional effort that you make with time will just increase the good effect exponentially.
SEO, or Search Engine Optimization, is the most important aspect of Digital Marketing, and critical to building your website.
Talk to us about it!